The Breast Cancer Research Foundation, a not-for-profit 501 (c) (3) organization, was founded in 1993 by Evelyn H. Lauder, Senior Corporate Vice President of The Estée Lauder Companies Inc. The Foundation is dedicated to the belief that through innovative clinical and genetic research, breast cancer can ultimately be prevented and a cure can be found.

This past year 90% of all funds raised by the Foundation went directly to breast cancer research and awareness programs. The American Institute of Philanthropy has awarded the Foundation its highest possible rating of A+. BCRF Is the only breast cancer organization to receive this accolade, and is the only cancer organization to currently hold this ranking. The numbers speak for themselves. 100% of the Play for P.I.N.K. proceeds go to BCRF.

In 2010, the American Cancer Society estimated that 207,090 new cases of invasive breast cancer would be diagnosed in women, and 39,840 women will die. In men, 1,970 new cases of breast cancer were expected.

Since inception, the foundation has raised almost $300 million to support research at cancer centers across the globe conducting the most advanced and promising breast cancer research into new therapies and genetic links that will help lead to a prevention and a cure. In October, 2010 the Foundation awarded $33 million in new grants.

"I am so grateful for the tremendous commitment and dedication of the Play for P.I.N.K. participants. These wonderful women have built an extraordinary program that is an integral part of The Breast Cancer Research Foundation and our mission to achieve prevention and find a cure for breast cancer in our lifetime." Evelyn Lauder, Founder and Chairman, The Breast Cancer Research Foundation.

For more information, please visit www.bcrfcure.org.